Aster House

Most hotel websites bury the two things a guest wants: what the rooms actually look like, and how much a specific date costs. Photography is squeezed into carousels and the booking widget fights the design.

The brief we set ourselves: design a hospitality site where the imagery does the selling and booking is never more than one tap away.

We mapped the guest journey — inspiration, rooms, rates, location, then book — and gave each stage one page with one job.

The booking bar became a persistent element rather than a hero widget, so date and rate selection follows the guest through the whole site.

Full-bleed room photography on warm plaster tones, with type set large enough to carry the brand voice without competing with the imagery.

Room pages open with the practical facts — size, bed, view, rate — and only then move into atmosphere copy.

Built as a static-first React app with route-level code splitting, responsive image sets and lazy loading below the fold, so the first screen arrives fast on hotel Wi-Fi and mobile data.

Structured data for the property, rooms and FAQs is generated from the same content the pages use, so the markup can never drift from the copy.

As a concept, Aster House gave us a reusable hospitality template: persistent booking, image-led room pages, and an SEO structure built for location and room-type searches.

This is self-initiated concept work. There is no client, and no booking, revenue or performance results are claimed.